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BIDU-SW CFO: Mid- to Long-term Margin Trajectory Highly Appealing, Seen as Sustainable
BIDU-SW (09888.HK) CFO He Haijian said that AI-driven segments within Baidu Core (mainly businesses beyond traditional online marketing) represented more than 50% of total revenue ...
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BIDU-SW CFO: Mid- to Long-term Margin Trajectory Highly Appealing, Seen as Sustainable
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BIDU-SW (09888.HK)  -6.900 (-5.142%)    Short selling $175.13M; Ratio 26.374%   CFO He Haijian said that AI-driven segments within Baidu Core (mainly businesses beyond traditional online marketing) represented more than 50% of total revenue for the first time.

These high-growth businesses are still in the scale expansion stage, said the CFO. As their contribution to the revenue mix continues to expand, Baidu foresees they will not only juice revenue growth but also expand margins, providing multiple and sustainable long-term earnings improvement drivers for the company.

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Regarding the autonomous ride-hailing (Robotaxi) business, the CFO noted that since achieving breakeven in Wuhan, its unit economics have continued to improve. Although the business remains in the investment phase, he believes the path to profitability is becoming increasingly clear as scale expands.

He said Baidu's revenue mix is shifting toward higher-margin and higher-growth businesses. Its full-stack AI capabilities bring cost-efficiency advantages, while company-wide productivity gains continue to accumulate. Over the mid to long term, the company's margin trajectory is highly appealing and believed to be sustainable.
(HK stocks quote is delayed for at least 15 mins.Short Selling Data as at 2026-05-21 12:25.)

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