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CN Cyber Watchdog: 12 Platforms Recently Take Lead in Fully Launching Standardized Short Video Content Labeling, Striving for Notable Results Before Yr-End
The Cyberspace Administration of China (CAC) comprehensively deployed and advanced the standardization of short video content labeling. The head of the CAC Bureau of Internet Compr...
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CN Cyber Watchdog: 12 Platforms Recently Take Lead in Fully Launching Standardized Short Video Content Labeling, Striving for Notable Results Before Yr-End
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The Cyberspace Administration of China (CAC) comprehensively deployed and advanced the standardization of short video content labeling. The head of the CAC Bureau of Internet Comprehensive Governance stated that it is necessary to unify labeling standards and clarify labeling requirements across the entire industry, as the lack of standardized short video content labeling is not conducive to content creation and publication, and also affects content quality and user experience.

Since January this year, the CAC has guided 12 platforms including Douyin, KUAISHOU-W (01024.HK)  +0.660 (+1.467%)    Short selling $278.10M; Ratio 18.802%   , TENCENT (00700.HK)  +2.400 (+0.547%)    Short selling $865.79M; Ratio 8.160%   , Xiaohongshu, BILIBILI-W (09626.HK)  +0.500 (+0.363%)    Short selling $218.13M; Ratio 30.059%   , WB-SW (09898.HK)  +0.050 (+0.079%)    Short selling $2.29M; Ratio 32.194%   , Taobao, JD-SW (09618.HK)  -1.800 (-1.457%)    Short selling $370.10M; Ratio 36.791%   , PDD Holdings Inc. (PDD.US)      , Alipay, MEITUAN-W (03690.HK)  -0.750 (-0.914%)    Short selling $1.17B; Ratio 36.108%   and BIDU-SW (09888.HK)  +1.700 (+1.344%)    Short selling $263.28M; Ratio 24.338%   to take the lead in piloting optimization and effectiveness assessment of short video content labeling functions, the official said.

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Meanwhile, provincial-level cyberspace authorities have concurrently guided other local websites and platforms to prepare for related work. Recently, the 12 platforms have taken the lead in aligning industry efforts and fully launching standardized short video content labeling initiatives. By the end of May, they will successively complete improvements to labeling tags and roll out optimized labeling functions.
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