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<Research>M Stanley Cuts POP MART (09992.HK) TP to HKD247, Lowers Revenue/ Earnings Forecasts
In view of the moderating social media popularity of POP MART (09992.HK) and Labubu, Morgan Stanley lowered its overseas sales forecasts for 2026-28 by 18-19%, resulting in a 9-10%...
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<Research>M Stanley Cuts POP MART (09992.HK) TP to HKD247, Lowers Revenue/ Earnings Forecasts
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In view of the moderating social media popularity of POP MART (09992.HK)  -2.000 (-1.228%)    Short selling $1.18B; Ratio 22.570%   and Labubu, Morgan Stanley lowered its overseas sales forecasts for 2026-28 by 18-19%, resulting in a 9-10% reduction in revenue projections.

Sales were expected to grow by 13%/18%/16% in 2026-28, respectively. Although these figures are below the company's 20% growth target for 2026, they are still above the markets optimistic expectation of around 10% growth and the pessimistic expectation of flat or even negative growth.

Related NewsPOP MART 1Q Overall Revenue Up 75-80% YoY
Morgan Stanley cut its TP for POP MART to HKD247 from HKD278, an 11% reduction, in wake of lower earnings forecasts, which were reduced by 11%/ 14%/ 14% for 2026-28. As the social media hype fades, market sentiment is expected to improve once overseas sales stabilize and resume QoQ growth, which is anticipated in 3Q26.
(HK stocks quote is delayed for at least 15 mins.Short Selling Data as at 2026-05-13 16:25.)

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