An official of the Ministry of Culture and Tourism stated at a regular policy briefing of the State Council that, in order to promote expansion and quality enhancement of the services sector, efforts will continue to improve the quality of tourism services. Targeting prominent issues in the culture and tourism market, the authorities will persist in carrying out special rectification campaigns. At the same time, the ministry will enhance the quality of tourism products, strengthen infrastructure and revitalization of tourist attractions, promote quality upgrades of tourism resorts, and advance the improvement and efficiency of rural tourism.

The ministry also indicated that it will encourage local authorities to refine and strengthen signature brands such as "Travel with Performances", "Travel with Sports Events", and "Travel with Film and TV Productions". It will support the innovative development of consumption scenarios including immersive performances, Guochao-themed markets, intangible cultural heritage experiences, andyr music festivals. For different groups such as the elderly, family travelers, and inbound tourists, new consumption models will be cultivated.

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Gao Zheng, Vice Minister of Culture and Tourism, said that in response to issues frequently raised by consumers, including unreasonably low-priced tours, compulsory shopping, illegal online solicitation, and bundled sales of shuttle services, the ministry will continue to conduct special rectification actions. Large-scale performances will strictly implement "real-name ticket purchases and real-name admission" requirements, while complaint channels will be improved to provide tourists with a reassuring and comfortable travel environment. (ta/w)

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