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7th Shanghai "Double Five Shopping Festival" to Launch Next Thu with Targeted Distribution of Consumption Vouchers
Shen Weihua, Director of the Shanghai Municipal Commission of Commerce, stated at a press conference held by the Shanghai Municipal Government that, in order to accelerate the deve...
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7th Shanghai "Double Five Shopping Festival" to Launch Next Thu with Targeted Distribution of Consumption Vouchers
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Shen Weihua, Director of the Shanghai Municipal Commission of Commerce, stated at a press conference held by the Shanghai Municipal Government that, in order to accelerate the development of Shanghai as an international consumption center city, the 7th Shanghai "Double Five Shopping Festival" will officially launch next Thursday (30th). The event will span multiple key holiday consumption periods, including Labor Day, Mothers Day and the Dragon Boat Festival. It plans to establish a "1+21+16+X" activity framework, comprising one launch ceremony, 21 municipal-level key events, 16 district-level "One District, One Theme" activities, and more than 100 featured market-driven promotional events organized by major enterprises.

Shen Weihua revealed that during the shopping festival, consumption vouchers will be distributed in a targeted manner. A subsidy policy for newly purchased home appliances and digital products under designated self-selected categories will be formally implemented. Efforts will also be made to enhance invoice lottery incentives and organize enterprises to roll out special promotional offers, enabling consumers to enjoy tangible benefits.

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The theme of this years "Double Five Shopping Festival" is "Love Shopping in Shanghai, Enjoy Consumption." The event will achieve full coverage of business districts, commercial streets, shopping malls, brand enterprises, e-commerce platforms and end products, as well as comprehensive coverage of consumer groups. It aims to serve as a landmark event in promoting the "Shanghai Consumption" brand. The festival will highlight three major features: deeper integration of culture, commerce, tourism, sports and exhibitions; enrichment of quality goods and service supply; and stronger promotional incentives.

Specifically, the shopping festival will showcase international debut products, trendy domestic beauty products, original designer items, Shanghai-customized premium goods, IP-related merchandise, selected high-quality export products (six categories), and global cuisine, thereby building a quality-oriented, diversified and distinctive consumption supply system. (ta/da)

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