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<Research>Citi: BILIBILI-W (09626.HK) Ads Growth Momentum Strong; 1Q Results Expected to Be in Line
Citi Research published a research report expecting BILIBILI-W (09626.HK)'s 1Q26 revenue to hike 7% YoY to RMB7.5 billion, with a non-GAAP operating profit of RMB553 million, b...
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<Research>Citi: BILIBILI-W (09626.HK) Ads Growth Momentum Strong; 1Q Results Expected to Be in Line
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Citi Research published a research report expecting BILIBILI-W (09626.HK)  -13.500 (-8.084%)    Short selling $587.08M; Ratio 34.216%   's 1Q26 revenue to hike 7% YoY to RMB7.5 billion, with a non-GAAP operating profit of RMB553 million, broadly in line with market consensus.

Of which, advertising revenue is projected to grow 26% YoY, with further upside potential, benefiting from continued expansion of advertising scenarios, AI-driven efficiency improvements and growth in user spending power. However, the game business faced a high base, and is expected to remain weak as anticipated, with revenue declining 11% YoY.

Related News CLSA Expects BILIBILI-W (09626.HK) 1Q26 Revenue to Rise 7% YoY with Further Profitability Improvement
Therefore, Citi Research kept its target price/ rating at US$27/ Buy on Bilibili (BILI.US)      , citing confidence that its strong advertising growth momentum will drive future profit incline.
(HK stocks quote is delayed for at least 15 mins.Short Selling Data as at 2026-05-15 16:25.) (Real-time Streaming US Stocks Quote; Except All OTC quotes are at least 15 minutes delayed.)

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