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<New Homes> Billy So of Midland Realty: First Price List for Red Coast in Hung Hom Attractive, End-users and Investors Each to Account for Half
Henderson Land (00012.HK), Hysan Development (00014.HK) and Empire Group have jointly launched the first batch of 110 units at Red Coast in Hung Hom, with discounted entry prices s...
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<New Homes> Billy So of Midland Realty: First Price List for Red Coast in Hung Hom Attractive, End-users and Investors Each to Account for Half
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Henderson Land (00012.HK)  +0.160 (+0.495%)    Short selling $89.66M; Ratio 38.095%   , Hysan Development (00014.HK)  +0.100 (+0.524%)    Short selling $9.04M; Ratio 34.020%   and Empire Group have jointly launched the first batch of 110 units at Red Coast in Hung Hom, with discounted entry prices starting from approximately HKD6.38 million. Billy So, Senior Director at Midland Realty, said the first price list for Red Coast is competitively priced and expects an enthusiastic market response, making it the focus of a new round of buying interest.

Billy So noted that Red Coast features its own large-scale shopping mall and is adjacent to MTR To Kwa Wan Station, offering convenient transportation and comprehensive lifestyle amenities, supporting stable rental demand. He expects around 50% of buyers to be end-users, of whom about 70% will be young buyers given the attractive pricing. Investors are also expected to account for 50% of purchasers. Estimated rent could reach HKD70 per square foot, implying a rental yield of over 4%.

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Billy So added that purchasing power in the market continues to be unleashed, with overall sentiment in the property market remaining robust. In the near term, the buoyant momentum is expected to persist in both the primary and secondary markets, with potential for simultaneous increases in both prices and transaction volumes. Primary market transactions in April are projected to reach nearly 2,500 deals, similar to last month, marking the 15th consecutive month with over 1,000 transactions. This is also expected to support improved activity in the secondary market, with about 5,000 transactions forecast. Overall home prices are expected to rise steadily, with an optimistic outlook for the market. (sl/da)(HK stocks quote is delayed for at least 15 mins.Short Selling Data as at 2026-05-22 16:25.)

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