"The Coast" in Hung Hom, jointly developed by Henderson Land (00012.HK) -0.700 (-2.288%) Short selling $59.10M; Ratio 29.032% , Hysan Development (00014.HK) -0.270 (-1.484%) Short selling $14.53M; Ratio 38.934% and Empire Group, unveiled its first price list today (14th). Chan Wing-kit, Asia Pacific Vice Chairman of Residential and Chief Executive Officer of Residential at Centaline Property, said the first batch of 110 units is priced at a 15% discount to unsold units in the same district, making it highly attractive and fully capable of kick-starting the project. He expects enthusiastic subscription response."The Coast" is located in the East Victoria Harbour Bay Area and is part of the Urban Renewal Authoritys key future development under a new planning blueprint, positioned as a world-class modern bay area, with evident potential for future appreciation. The project is adjacent to MTR To Kwa Wan Station, benefiting from the "railway concept". In addition, a large-scale shopping mall will be built at the projects podium, which is rare in the district. The unit mix mainly features two-bedroom layouts, catering to both first-time buyers and upgraders. It is believed that end-users who have been waiting in the district for a long time will enter the market. The average rent per square foot of newer housing estates in the area can reach HKD65, implying a rental yield of over 4%, which is expected to attract long-term investors. Primary transactions remained robust this month, with more than 850 deals recorded so far, of which over half were local end-users. Full-month transactions are expected to reach 2,500. (sl/da)(HK stocks quote is delayed for at least 15 mins.Short Selling Data as at 2026-06-03 12:25.)Related News Citi: Mainland Tightens Cross-border Capital Controls; Limited Impact on Luxury Home Mainland Buyers vs Mid-priced Homes; May Drive Mainland Funds into Physical Properties
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