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<Research>M Stanley Raises Bilibili (BILI.US) TP to US$31, Upgrades Rating to Overweight
Morgan Stanley issued a research report upgrading Bilibili (BILI.US) from Equalweight to Overweight, and raising its target price from US$25 to US$31, mainly driven by improved vis...
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<Research>M Stanley Raises Bilibili (BILI.US) TP to US$31, Upgrades Rating to Overweight
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Morgan Stanley issued a research report upgrading Bilibili (BILI.US)      from Equalweight to Overweight, and raising its target price from US$25 to US$31, mainly driven by improved visibility of its game pipeline, continued positive impact from AI applications, and more attractive valuation following the recent share price pullback.

The broker expected Bilibili's game business to enter a new upcycle in 2H26, supported by the launch of three new games. Of which, San Wang is expected to contribute the most, with estimated annualized sell-through reaching RMB1.7 billion. The title is scheduled for launch in 4Q26.

Related News CICC: BILIBILI-W (09626.HK) 1Q Non-GAAP Net Profit In Line; Cuts TP to HKD194
Morgan Stanley believed that market forecasts of a RMB6.8 billion game revenue for 2027 have yet to fully reflect contributions from the new games, particularly after the recent share price correction.
(Real-time Streaming US Stocks Quote; Except All OTC quotes are at least 15 minutes delayed.)

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