The Wall Street Journal, citing sources, reported that the US Federal Trade Commission is in discussions with several major advertising agencies, including Dentsu (4324.JP), Publicis Groupe and WPP, over a potential settlement regarding whether the companies coordinated a boycott of platforms including Elon Musk's X, in violation of federal antitrust laws. The companies would pledge not to withdraw clients' advertising budgets from relevant platforms based on political content that may appear on media platforms, while individual advertisers would still be free to choose to avoid placing ads on specific websites.The US Federal Trade Commission stepped up its investigation last year into advertising boycott practices, targeting civil organizations such as Media Matters. These organizations had previously alleged that advertisements from major brands appeared alongside far-right extremist posts on the X platform. (fc/j)Related NewsReport: Bezos-Founded AI Startup Project Prometheus Nears USD10B Funding Round
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