This year, Hong Kong's Easter holiday seamlessly connects with the Ching Ming Festival, creating a five-day long holiday. According to data from HopeGoo, the international travel platform under Tongcheng Travel (00780.HK)  +0.110 (+0.592%)    Short selling $19.18M; Ratio 55.394%   , as of March 25, the demand for flight bookings from Hong Kong to mainland cities and overseas has increased nearly fourfold year-on-year, with the average ticket price slightly up by about 3% compared to the same period last year.

Data from the HopeGoo platform shows that hotel booking demand during the holiday period has increased more than eightfold, with mid-to-high-end hotel bookings accounting for over 40%. The peak of holiday travel for Hong Kong residents is expected to occur on April 3, with more than 30% of total holiday flight and hotel bookings made for departures on that day.

Popular travel destinations for Hong Kong residents during the holiday are expected to include Tokyo, Taipei, Bangkok, Seoul, Manila, Kaohsiung, Ho Chi Minh City, Kuala Lumpur, Cebu, and Jakarta.

The data indicates that holiday travel to mainland China by Hong Kong residents is relatively concentrated in Greater Bay Area cities such as Shenzhen, Guangzhou, Zhuhai, and Foshan. Thanks to the Greater Bay Area's "one-hour living circle," most Hong Kong residents opt for same-day round trips during the holiday, with spending mainly focused on dining, short-distance transportation, and local cultural and tourism projects. Besides Greater Bay Area cities, Shanghai, Beijing, Chengdu, Hangzhou, Changsha, and Sanya are also popular long-distance travel destinations for Hong Kong residents during the holiday.

While Hong Kong residents enjoy a five-day holiday, mainland residents are also in the midst of the Ching Ming mini-holiday, with some mainland cities experiencing a six-day holiday due to the overlap of spring break and the Ching Ming holiday for primary and secondary schools. This creates a "two-way rush" in cultural and tourism consumption between the two regions, with differentiated and complementary consumer preferences. According to data from the Tongcheng Travel platform, Hong Kong ranks high as a destination for mainland residents' outbound travel during the Ching Ming holiday, with a significant increase in demand for hotel and other travel products in Hong Kong. As of March 25, hotel booking demand for mainland residents traveling to Hong Kong has increased nearly 30% year-on-year, driving up the average room price in popular areas significantly, with hotel booking demand particularly high in core commercial areas such as Tsim Sha Tsui and Causeway Bay, where the average per-night hotel spending is about HKD1,400.

A representative from HopeGoo stated that Hong Kong residents' consumption has extended from core cities in the Greater Bay Area to central and western cities, continuously expanding the consumption radius, while mainland residents visiting Hong Kong focus more on immersive experiences, with the integration of consumption between the two regions continuously improving. (sl/u)



This article was automatically translated by AI, the Chinese version should be considered the authoritative version. AASTOCKS.com Limited does not guarantee its accuracy or completeness and accepts no liability for any damages or losses arising from the use of this translation.

AASTOCKS Financial News