JPMorgan published a research report downgrading MIXUE GROUP (02097.HK) -6.600 (-2.279%) Short selling $17.21M; Ratio 52.604% from "Overweight" to "Underweight", with the target price slashed from HKD521 to HKD270.JPMorgan stated that MIXUE GROUP's phase of rapid growth over the years is coming to an end, with management indicating a strategic adjustment this year. Over the next 12 months, the company will face the withdrawal of external subsidy policies and internal structural challenges, transitioning from a growth-oriented to a value-oriented phase.The firm believes that internal competition between MIXUE GROUP and "Lucky Coffee" is intensifying, coupled with a slowdown in store expansion and pressure on gross margins. As a result, it has revised down MIXUE GROUP's earnings forecasts for 2026 and 2027 by 9% to 14%. It is expected that the company's gross margin will narrow by 1.1 ppts to 30% this year, with the risk of rising costs.This article was automatically translated by AI, the Chinese version should be considered the authoritative version. AASTOCKS.com Limited does not guarantee its accuracy or completeness and accepts no liability for any damages or losses arising from the use of this translation.
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