Wellcome and COFCO Group (Hong Kong) held a strategic cooperation agreement signing ceremony today (26th). The two parties announced the formal establishment of a long-term partnership, aiming to enhance cooperation in multiple areas including quality food supply, brand promotion, supply chain operations, and consumer upgrades.

Looking ahead, the two parties will focus on four major areas of cooperation: First, strengthening the direct supply of quality products, with COFCO Group's diversified quality foods being prioritized for launch through Wellcome's sales channels, further enriching major product categories such as rice, flour, oil, dairy products, meat products, alcoholic beverages, and tea drinks. Second, improving supply chain operation efficiency by combining Wellcome's local distribution and store network to accelerate the turnover efficiency of fresh and fast-moving consumer goods. Third, promoting brand and market promotion cooperation, jointly launching new products, holiday promotions, and health-related promotional activities to enhance consumer experience. Fourth, strengthening food quality and safety management by strictly implementing food safety standards and improving product traceability mechanisms to jointly ensure customer food safety.

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Currently, the main areas of cooperation include Mengniu dairy products, Fortune packaged edible oil, Meilin canned food, and Jiajiakang pork. It is expected that by 2026, the sales scale of COFCO brand products at Wellcome will exceed HKD1 billion. COFCO Group will prioritize providing Wellcome with more diversified quality products, while Wellcome will leverage its comprehensive local retail network to provide a stable and scalable sales channel for COFCO's products supplied to Hong Kong.

DFI Retail Group's Chief Executive Officer of Retail Food, Liu Xiaoen, stated that the cooperation between Wellcome and COFCO Hong Kong leverages the complementary strengths of both partiesCOFCO's robust food supply chain and Wellcome's strong online and offline retail networkallowing both parties to further enhance the stable supply of quality food, bringing more fresh and value-for-money products to customers.

A representative from COFCO Group (Hong Kong) stated that establishing a long-term strategic partnership with Wellcome fully leverages COFCO's advantages in the food supply chain and product resources, combined with Wellcome's retail network covering all of Hong Kong, allowing more quality COFCO products to be supplied to the Hong Kong market more efficiently. COFCO will continue to provide Wellcome with diversified and high-quality product choices to jointly meet the local families' needs for food quality and stable supply. (da/)

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This article was automatically translated by AI, the Chinese version should be considered the authoritative version. AASTOCKS.com Limited does not guarantee its accuracy or completeness and accepts no liability for any damages or losses arising from the use of this translation.

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