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Tmall Double 11: 35 Brands Make RMB100M+ Sales in First Hr; Active Users Top YoY
The Tmall Double 11 shopping festival was ignited yesterday (15th) at 8 PM. Within the first hour after the platform's pre-sale started, 35 brands manifested sales of more than...
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Tmall Double 11: 35 Brands Make RMB100M+ Sales in First Hr; Active Users Top YoY
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The Tmall Double 11 shopping festival was ignited yesterday (15th) at 8 PM. Within the first hour after the platform's pre-sale started, 35 brands manifested sales of more than RMB100 million, and 1,802 brands doubled their sales, Chinese media reported.

The number of brands excelling RMB100 million in sales, the number of brands doubling their sales, and the number of active users all beat the same period last year.

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Brands achieving over RMB100 million in sales included sports brands such as ANTA SPORTS (02020.HK)  -1.000 (-1.167%)    Short selling $230.11M; Ratio 22.850%   , Nike (NKE.US)      , and Adidas, as well as skincare brands like PROYA (603605.SH)  -1.190 (-1.502%)   , SkinCeuticals, and L'Oreal.
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