XIAOMI-W (01810.HK) -4.800 (-8.074%) Short selling $3.49B; Ratio 14.951% released its flagship smartphone series, Xiaomi 17, on Thursday (25th), according to Morgan Stanley's research report.This series comes with three varieties: the Xiaomi 17, the Xiaomi 17 Pro, and the Xiaomi 17 Pro Max. Among them, the Xiaomi Pro and Pro Max feature a new rear display, a design Morgan Stanley sees innovative. Coupled with its excellent product quality and attractive pricing, the broker expects the Xiaomi 17 series to beat sales expectations.Related NewsNomura Keeps Rating Neutral on XIAOMI-W; Updates on Xring Chips & New EVs Still ConcealedIn addition, XIAOMI-W has launched a customization service in its electric vehicle (EV) business. This service will offer five new custom colors, two new interior designs, and other new features such as custom logos and seat belts.Although the initial quantity is very limited with only 40 units per month, Morgan Stanley believes the customization service will become a key competitive advantage for XIAOMI-W's EVs.Positioning XIAOMI-W as its top pick within the industry, Morgan Stanley has kept the Overweight rating unchanged, with a target price of HKD62.(HK stocks quote is delayed for at least 15 mins.Short Selling Data as at 2025-09-26 16:25.)Related NewsDaiwa: XIAOMI-W Targets Revenue RMB700B/ Annual EV Deliveries 1M Units in Next 3 Yrs