Recently, China's Ministry of Commerce and seven other departments jointly issued guiding opinions calling for leveraging the advantages of the massive Chinese market, expanding diversified digital consumption supply, innovating and enriching digital consumption scenarios, promoting a higher-level balance between supply and demand in digital consumption, stimulating and strengthening socio-economic vitality, and jointly creating a better life in the digital era.

Among the 14 key tasks across four areas, one is to enrich the supply of digital consumption, including expanding consumption of digital products, enhancing digital service consumption, innovating digital content consumption, and broadening digital consumption channels with new digital supply to spark new consumer demand.

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