Numerous Tmall merchants have recently received backend invitations, indicating they can expand to the Southeast Asian market with one easy click, Chinese media reported. This marks the first time BABA-W (09988.HK)  +0.700 (+0.442%)    Short selling $3.60B; Ratio 16.232%   's Southeast Asian e-commerce platform Lazada has fully opened its localized operational capabilities to Tmall merchants.

This is the first system-level integration between Tmall and Lazada, the report cited insiders from the project, as saying. Merchants joining the project agreement can immediately have a LazMall store similar to Tmall to welcome Southeast Asian consumers, with product information synchronized and listed through AI translation.

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Throughout this process, merchants do not need to re-register, form local teams, or engage in complex operations. They only need to supply goods to domestic transit warehouses, while Lazada handles multilingual customer service, advertising investment, international shipping costs.
(HK stocks quote is delayed for at least 15 mins.Short Selling Data as at 2025-09-19 16:25.)