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STARPLUS LEGEND on Strategic Co-op w/ Unitree Robotics: Empower Robot Interaction with IPs, Emphasize Emotional Interaction Design
STARPLUS LEGEND (06683.HK) announced that its wholly-owned subsidiary, Star Plus Entertainment (Kunshan), has recently signed a cooperation agreement with Unitree Robotics.Under th...
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STARPLUS LEGEND on Strategic Co-op w/ Unitree Robotics: Empower Robot Interaction with IPs, Emphasize Emotional Interaction Design
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STARPLUS LEGEND (06683.HK)  +0.960 (+7.729%)    Short selling $3.52M; Ratio 0.239%   announced that its wholly-owned subsidiary, Star Plus Entertainment (Kunshan), has recently signed a cooperation agreement with Unitree Robotics.

Under the agreement, the two parties will establish a strategic partnership on a global scale and initially commence cooperation on the development and commercialization of quadruped robot dogs or robots with companionship functions and social interaction features, with an aim to jointly develop consumer-grade Robot products with strong IP attributes.

According to STARPLUS LEGEND, its collaboration with Unitree Robotics is not simply about IP licensing or appearance replication, but rather aims to create consumer-grade and performance-grade robot products with strong IP attributes.

The core value of IP, as STARPLUS LEGEND stressed, lies in conveying emotional resonance. A high-quality IP is not just a symbol of content, but also an emotional carrier that can trigger deep emotional connections with users through stories, images, or personalized settings.

Built on this logic, STARPLUS LEGEND said that this partnership intends to infuse the emotional appeal of IP into the robot interaction system.
(HK stocks quote is delayed for at least 15 mins.Short Selling Data as at 2025-08-01 16:25.)

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