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<Research>First Shanghai Group: TENCENT (00700.HK) AI Reconstructs Ecological Moat; Core Scenarios Like Ads/ Games/ WeChat AI Build New Growth Momentum
TENCENT (00700.HK) opened nearly 0.8% higher this morning and continued to incline, with gains expanding after midday. The stock once elevated 4.9% to a high of $552 during intrada...
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<Research>First Shanghai Group: TENCENT (00700.HK) AI Reconstructs Ecological Moat; Core Scenarios Like Ads/ Games/ WeChat AI Build New Growth Momentum
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TENCENT (00700.HK)  -15.000 (-2.727%)    Short selling $1.95B; Ratio 16.927%   opened nearly 0.8% higher this morning and continued to incline, with gains expanding after midday. The stock once elevated 4.9% to a high of $552 during intraday trading session, and last leaped 4.5% to $549.5, with a turnover of $22.256 billion, and market capitalization exceeding the $5 trillion level.

TENCENT's advertising gradually evolved from a “collection of tools” to a “workflow platform” under the AI empowerment, First Shanghai Group released a research report saying.

Related NewsHSBC Research Notices 3 New Trends in CN Online Gaming Sector, Preferring TENCENT/ NetEase/ Bilibili
AI tools for advertising such as “Miaowen”, ‘Miaosi’ and “Miaobo” cover material generation, placement configuration, data feedback and video content creative process, which can enhance small and medium-sized merchants' efficiency and ability to make large-scale ad placements.

Compared with international and domestic competitors such as Meta Advantage+ and UBMax, TENCENT has strong social traffic and ecological synergies, and its advertising business is expected to rebuild its moat driven by AI.

Therefore, First Shanghai Group rated TENCENT at Buy, and kept its target price at $660, believing that TENCENT's continuous investment in AI capabilities and platform-level synergies have begun to bear fruit, and that new growth momentum is being built in core scenarios like advertising, games and WeChat AI.
(HK stocks quote is delayed for at least 15 mins.Short Selling Data as at 2025-08-01 16:25.)

Related NewsCiti Adds TENCENT's TP to HKD699 w/ Rating Kept Buy; Solid 2Q Results Expected

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