In response to the self-regulation initiative for the instant retail industry, both BABA-W (09988.HK)  +0.600 (+0.496%)    Short selling $463.49M; Ratio 9.822%   (BABA.US)      's Taobao and Ele.me issued statements saying that instant retail, as a new model of e-commerce development, plays a significant role in ways such as meeting consumers' needs for a better life, integrating development and promoting employment.

Subsequently, Taobao and Ele.me separately reposted the "Initiative for Building a Healthy Development Ecosystem for Instant Retail" issued by the Beijing Electronic Commerce Association (BECA), responding to the association's call.

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Pursuant to the content of the initiative, the instant retail industry should strictly adhere to laws and regulations, standardize promotional activity management and eliminate practices aimed at excluding competitors by dumping goods at prices below cost, thereby avoiding disruption of normal market pricing systems and competitive order.

It is essential to ensure promotional rules are clear and transparent, and to prevent misleading merchants and consumers through ambiguous terms and complex algorithms, thus maintaining a fair competitive market environment.
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