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<Research>BofAS Adds SMOORE INTL (06969.HK) TP to $9.2, Keeps Rating at Underperform
SMOORE INTL (06969.HK) issued a profit warning expecting 1H25 revenue to grow 18% YoY, with incline in adjusted profit of -9%-+4%, according to a research report issued by BofA Sec...
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<Research>BofAS Adds SMOORE INTL (06969.HK) TP to $9.2, Keeps Rating at Underperform
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SMOORE INTL (06969.HK)  +1.050 (+4.988%)    Short selling $65.87M; Ratio 11.894%   issued a profit warning expecting 1H25 revenue to grow 18% YoY, with incline in adjusted profit of -9%-+4%, according to a research report issued by BofA Securities.

The broker believed that the performance aligns with guidance for full-year positive revenue growth and flat adjusted profit, implying weaker 2H25 revenue. Revenue growth was mainly driven by self-branded business and corporate client business, with trends in 2Q25 similar to 1Q25.

However, profits are dragged down by increased share-based payment expenses, rising sales and management expenses for self-branded products in overseas markets and a significant increase in legal fees.

BofA Securities lowered its 2025/ 2026 EPS forecasts by 11%/ 19% each, and added its target price from $8 to $9.2, with rating kept at Underperform.
(HK stocks quote is delayed for at least 15 mins.Short Selling Data as at 2025-07-18 16:25.)

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