The recovery in demand within China's consumer sector for 2Q25 has yet to manifest, and the divergence in sales and profit margin trends at the company level is escalating, Morgan Stanley wrote in its research report.The 2Q25 market earnings estimates for the companies under Morgan Stanley's coverage decline because of pressure from mature product category sales.Related NewsCiti Opens 30-day Upside Catalyst Watch on TOPSPORTS (06110.HK), Benefiting from Nike China Biz RecoveryIn Morgan Stanley's projection, high-growth stocks will continue to maintain vigorous momentum, with LAOPU GOLD (06181.HK) -13.500 (-1.520%) Short selling $59.31M; Ratio 5.090% and POP MART (09992.HK) -10.600 (-4.027%) Short selling $636.50M; Ratio 7.769% having potential for earnings growth. In mature categories, as earnings increases are more likely to stem from improvements in profit margins, CTG DUTY-FREE (01880.HK) -0.800 (-1.493%) Short selling $2.30M; Ratio 2.495% , TINGYI (00322.HK) +0.160 (+1.426%) Short selling $14.77M; Ratio 11.425% , and NONGFU SPRING (09633.HK) -0.400 (-0.979%) Short selling $121.79M; Ratio 37.829% are expected to have potential for growth.Meanwhile, the liquor industry is likely to perform weakly with downside risks. HAIDILAO (06862.HK) -0.120 (-0.857%) Short selling $97.56M; Ratio 15.720% and MENGNIU DAIRY (02319.HK) 0.000 (0.000%) Short selling $64.42M; Ratio 12.498% are anticipated to see earnings downside.Morgan Stanley's industry top picks were POP MART and GIANT BIOGENE (02367.HK) +0.850 (+1.504%) Short selling $111.46M; Ratio 17.040% for high growth, CHOW TAI FOOK (01929.HK) -0.020 (-0.142%) Short selling $37.92M; Ratio 37.250% for turnaround themes, and YUM CHINA (09987.HK) -10.000 (-2.667%) Short selling $31.79M; Ratio 13.433% and ANTA SPORTS (02020.HK) +2.050 (+2.283%) Short selling $360.79M; Ratio 27.326% for resilience and return themes.(HK stocks quote is delayed for at least 15 mins.Short Selling Data as at 2025-07-16 16:25.)Related NewsBofAS: POP MART (09992.HK) Interim Results Beat; TP Elevated to $370