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UBS: US' Delayed Implementation of New Tariffs to 1 Aug Will Soften Impact on Christmas Shopping Peak Season
US President Donald Trump's postponement of the tariff hike to 1 August could potentially delay the tariff impact on prices from Christmas to 2026, avoiding end-year peak shopp...
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UBS: US' Delayed Implementation of New Tariffs to 1 Aug Will Soften Impact on Christmas Shopping Peak Season
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US President Donald Trump's postponement of the tariff hike to 1 August could potentially delay the tariff impact on prices from Christmas to 2026, avoiding end-year peak shopping season from being hit by the tariff, Paul Donovan, Chief Economist at UBS, said.

Many retailers have already ordered in advance for Christmas, and that the implementation of the new tariffs in the US on 1 August will mitigate the damage to US consumers in 2H25, Donovan added.

Related NewsRetail Sales YoY for June in China is 4.8%, lower than the previous value of 6.4%. The forecast was 5.6%.
However, ultimately, US households will still be affected comprehensively, with inflation-adjusted real wages falling by the end of the year.

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