BOC International released a report on LUK FOOK HOLD (00590.HK) +0.850 (+4.239%) Short selling $2.39M; Ratio 9.919% , which logged a 39.3% YoY shrinkage in net profit to HK$1.068 billion for the fiscal year ending March 2025, behind the broker's expectations due to hedging losses. However, LUK FOOK HOLD's operational performance in 2HFY25 beat forecast. Apart from rising gold prices, the selection of Cheng Yi as the new brand ambassador and the launch of a new product line with Chinese-style designs contributed to boosting sales momentum. Thanks to these initiatives, LUK FOOK HOLD was envisioned to resume store expansion in 2HFY25, which the broker viewed as positive signals.Related NewsCiti Expects Gold Prices to Consolidate Around US$3,100-US$3,500 in 3QThe rating on LUK FOOK HOLD was uplifted from Hold to Buy as there is potential for achieving profit stability and continuous revaluation. The target price was added from HK$14.7 to HK$23.8. (HK stocks quote is delayed for at least 15 mins.Short Selling Data as at 2025-07-02 12:25.)