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CN Longest 618 in History Wraps up; E-commerce Sales Up 15.2% YoY
The 618 Shopping Festival for 2025 kicked off early on May 13 and continues with promotional activities across multiple platforms until June 20, marking this year's mid-year pr...
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CN Longest 618 in History Wraps up; E-commerce Sales Up 15.2% YoY
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The 618 Shopping Festival for 2025 kicked off early on May 13 and continues with promotional activities across multiple platforms until June 20, marking this year's mid-year promotion as the longest 618 in history.

The total e-commerce sales during the 618 Shopping Festival for 2025 amounted to RMB855.6 billion, up 15.2% YoY, data showed. The top five e-commerce platforms in sales were Tmall, JD.com, Pinduoduo, Douyin, and Kuaishou.

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Instant retail sales amounted to RMB29.6 billion, up 18.7% YoY, with Meituan Instashopping, Jingdong Miaosong, and Ele.me ranking in the top three in sales.

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