The 2025 Tmall 618 shopping festival saw new highs in user scale and activity, as well as efficient growth in brand sales throughout the cycle, Chinese media reported.As of 24:00 on June 18, brands achieving more than RMB100 million in sales during the 618 festival grew by 24% YoY to 453. Among them, Apple (AAPL.HK), Midea (00300.HK) -0.050 (-0.067%) Short selling $38.58M; Ratio 16.497% , XIAOMI-W (01810.HK) +0.300 (+0.566%) Short selling $790.90M; Ratio 16.042% , Huawei, Nike (NKE.US) , and Adidas were firmly part of the 618 festival's "RMB1 Billion Club".(HK stocks quote is delayed for at least 15 mins.Short Selling Data as at 2025-06-19 16:25.) (Real-time Streaming US Stocks Quote; Except All OTC quotes are at least 15 minutes delayed.)Related NewsCMSI Sees Huge Hit Potential for XIAOMI-W (01810.HK) YU7, Expects Sales to Double in 2026