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200K+ Viewers Snap up Labubu during First AliExpress 618 Overseas Livestream for POP MART
The global craze for Labubu has sparked massive engagement with BABA-W (09988.HK)(BABA.US)-owned AliExpress, which held a dedicated live-streaming event today (18th) for POP MART (...
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200K+ Viewers Snap up Labubu during First AliExpress 618 Overseas Livestream for POP MART
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The global craze for Labubu has sparked massive engagement with BABA-W (09988.HK)  +0.800 (+0.727%)    Short selling $918.10M; Ratio 14.959%   (BABA.US)      -owned AliExpress, which held a dedicated live-streaming event today (18th) for POP MART (09992.HK)  -13.400 (-5.390%)    Short selling $413.96M; Ratio 6.485%   .

240,000 viewers from countries including the UK, Canada, Australia, and New Zealand reportedly flocked to the livestream section, with over 10 popular products, including Labubu and other hit IPs, selling out instantly upon listing.

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With Labubu emerging as a global phenomenon, Pop Mart’s official AliExpress flagship store has seen spiking sales, with “Labubu” becoming the platform’s top search term, fueling a 300% YoY upsurge in GMV for the collectibles category in 1H25.

AliExpress’s overseas 618 shopping event, running from June 16 to 26, will continue to feature new releases of Labubu and other Pop Mart popular IPs.
(HK stocks quote is delayed for at least 15 mins.Short Selling Data as at 2025-06-19 16:25.) (Real-time Streaming US Stocks Quote; Except All OTC quotes are at least 15 minutes delayed.)

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