TikTok Shop's Southeast Asia site recently relaxed its settlement policy by removing the e-commerce experience restriction for enterprise sellers, and allowing merchants with legal business licenses from mainland China or Hong Kong to settle in the shop regardless of whether they have e-commerce background, according to Chinese media.

Moreover, individuals only need to provide a license and domestic or cross-border platform operating records to quickly enter the platform.

Related NewsPPI YoY for May in China is -3.3%, lower than the previous value of -2.7%. The forecast was -3.2%.
Data shows that the GMV of TikTok Shop Thailand site grew by over 200% in 1Q25, while the growth rate of Indonesia/ Vietnam also exceeded 150%, with social e-commerce and localization demand becoming the core of growth.

Under the new regulations, sellers can seize benefits through lightweight tester and in-depth localization strategies, such as using local warehouses to shorten logistics time and obtaining halal certification, so as to realize efficient oversea expansion.