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<Research>Citi Expects MEITUAN-W to Bear Brunt of CN Regulatory Guidelines on Fee Charges by Online Platforms to Merchants
Citi has published a report viewing the latest Compliance Guidelines for Charging Behaviors of Online Trading Platforms (Draft for Comments) issued by the State Administration for ...
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<Research>Citi Expects MEITUAN-W to Bear Brunt of CN Regulatory Guidelines on Fee Charges by Online Platforms to Merchants
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Citi has published a report viewing the latest Compliance Guidelines for Charging Behaviors of Online Trading Platforms (Draft for Comments) issued by the State Administration for Market Regulation as part of a continuous process by watchdogs to ensure the healthy and sustainable development of the platform economy.

In Citi's opinion, the ultimate goal of the Chinese government is to improve the business environment for merchants and increase their income, and so platforms that provide services and facilitate transactions for small-scale merchants are expected to face greater pressure.

Related NewsCCBI Slashes MEITUAN-W (03690.HK) TP to $157.4, Expects Persistent Price War to Be Unlikely
Among the Chinese internet platforms under Citi's coverage, it is estimated that both commission and monetization rates will slide over time. The platforms to be most affected include MEITUAN-W (03690.HK)  +6.500 (+4.947%)    Short selling $1.22B; Ratio 20.856%   > PDD (PDD.US)      > BABA-W (09988.HK)  +0.900 (+0.778%)    Short selling $426.93M; Ratio 11.068%   > JD-SW (09618.HK)  +1.200 (+0.949%)    Short selling $88.72M; Ratio 10.626%   .
(HK stocks quote is delayed for at least 15 mins.Short Selling Data as at 2025-05-29 12:25.) (Real-time Streaming US Stocks Quote; Except All OTC quotes are at least 15 minutes delayed.)

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