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<Research>CCBI Trims BIDU-SW TP to HKD96.57, Maintains Outperform Rating
CCBI released a report, retaining an Outperform rating for BIDU-SW (09888.HK), with a TP reduced from HKD101.04 to HKD96.57.Baidu's AI initiatives are set to continue progressi...
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<Research>CCBI Trims BIDU-SW TP to HKD96.57, Maintains Outperform Rating
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CCBI released a report, retaining an Outperform rating for BIDU-SW (09888.HK)  -0.300 (-0.367%)    Short selling $130.40M; Ratio 19.389%   , with a TP reduced from HKD101.04 to HKD96.57.

Baidu's AI initiatives are set to continue progressing in 1Q25, driving a 42% YoY upswing in cloud revenue, and a rising ratio of mobile search results containing GenAI content, from 22% in January to 35% in April.

Related NewsG Sachs Drops TPs for BIDU's H-shrs/ US Stock to $94/ US$96, Keeps Rating Buy
Management plans to accelerate the AI transformation of the search business, whereas the broker expected the proportion of Baidu's GenAI content to excel 50% by mid-year.

Although GenAI search is still in the early stages of commercialization, its increasing proportion will inevitably impact traditional search inventory and related advertising revenue, which is a key consideration for lowering expectations for the recovery of Baidu's core advertising business.
(HK stocks quote is delayed for at least 15 mins.Short Selling Data as at 2025-05-27 16:25.)

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