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<Research>Nomura Drops Baidu (BIDU.US) TP to US$95, Rating Neutral
BIDU-SW (09888.HK)(BIDU.US) ultimately decided to confront the intensified competition in the AI search market, according to Nomura's research report. While accelerating its AI...
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<Research>Nomura Drops Baidu (BIDU.US) TP to US$95, Rating Neutral
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BIDU-SW (09888.HK)  +0.450 (+0.544%)    Short selling $262.62M; Ratio 30.780%   (BIDU.US)      ultimately decided to confront the intensified competition in the AI search market, according to Nomura's research report.

While accelerating its AI search, BIDU-SW also sacrificed its own search advertising business. The broker anticipated that AI search may become the mainstream search method in the future due to its efficiency and convenience.

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As of 1Q25, the proportion of content generated by BIDU-SW's AI search in search results increased from 11% a year ago to 35%, and it expected to raise the share to over 50% in the short term. Therefore, the broker dropped its target price for the Group's US stock from US$98 to US$95, with rating at Neutral.
(HK stocks quote is delayed for at least 15 mins.Short Selling Data as at 2025-05-23 16:25.) (Real-time Streaming US Stocks Quote; Except All OTC quotes are at least 15 minutes delayed.)

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