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BIDU-SW Slips ~3% as Mgmt Guides for Decline in 2Q/ 3Q25 Ads Rev.
Baidu (BIDU.US) once climbed as much as 6.5% to USD95.15 overnight (21st), yet it eventually closed down 4.3% at USD85.48. Mirroring its US counterpart, BIDU-SW (09888.HK) opened 2...
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BIDU-SW Slips ~3% as Mgmt Guides for Decline in 2Q/ 3Q25 Ads Rev.
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Baidu (BIDU.US)      once climbed as much as 6.5% to USD95.15 overnight (21st), yet it eventually closed down 4.3% at USD85.48. Mirroring its US counterpart, BIDU-SW (09888.HK)  +0.450 (+0.544%)    Short selling $262.62M; Ratio 30.780%   opened 2.1% lower this morning (22nd) and traded at HKD83.55 in early trading, down 2.96%, on a volume of 1.4342 million shares, involving HKD120 million.

BIDU-SW announced its 1Q25 results after the market closed yesterday (21st). The company's net income rose by nearly 42% YoY to RMB7.717 billion, above the forecasted upper limit of RMB4.316 billion from five brokers as consolidated by our reporters. Its EPS stood at RMB2.73, while its earnings per ADS reached RMB21.86.

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On a non-GAAP basis, BIDU-SW's net income fell by nearly 8% YoY to RMB6.469 billion, exceeding the forecasted upper limit of RMB5.68 billion from 10 brokers as consolidated by our reporters.

Nomura wrote in its research report that BIDU-SW estimated last quarter that its advertising business would gradually recover this year, but the latest guidance now forecasts a 10% YoY drop in the company's 2Q/ 3Q25 advertising revenue, with potential improvement only in 4Q.
(HK stocks quote is delayed for at least 15 mins.Short Selling Data as at 2025-05-23 16:25.) (Real-time Streaming US Stocks Quote; Except All OTC quotes are at least 15 minutes delayed.)

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