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Baidu ADR Reverts Down 4.3% at End as Mgmt Guides for Decline in Ads Rev. in Next 2 Quarters
BIDU-SW (09888.HK)(BIDU.US)'s ADR ascended before descending. It once rallied by 6.5% to US$95.15 before closing down 4.3% at US$85.48. Nomura published a report on Baidu, whic...
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Baidu ADR Reverts Down 4.3% at End as Mgmt Guides for Decline in Ads Rev. in Next 2 Quarters
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BIDU-SW (09888.HK)  +0.650 (+0.787%)    Short selling $32.26M; Ratio 9.388%   (BIDU.US)      's ADR ascended before descending. It once rallied by 6.5% to US$95.15 before closing down 4.3% at US$85.48.

Nomura published a report on Baidu, which had forecast its advertising business to gradually recover this year, but the latest guidance anticipated a 10% YoY decline in advertising revenue each for 2Q and 3Q, with potential improvement in 4Q.

Related NewsNomura Drops Baidu (BIDU.US) TP to US$95, Rating Neutral
Based on management's tone, Nomura expected Baidu's core operating profit in 2Q to further shed from the 13% YoY drop in 1Q, contrary to the market's pre-results projection of a narrowing downfall in 2Q operating profit.
(HK stocks quote is delayed for at least 15 mins.Short Selling Data as at 2025-05-29 12:25.) (Real-time Streaming US Stocks Quote; Except All OTC quotes are at least 15 minutes delayed.)

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