BIDU-SW (09888.HK)  -1.000 (-1.117%)    Short selling $157.26M; Ratio 24.239%   is set to announce its 1Q25 results after the Hong Kong market closes next Wednesday (21st).

According to the forecasts from 10 brokers as consolidated by our reporters, BIDU-SW's 1Q25 non-GAAP net profit, affected by declining advertising revenue as a result of softness in offline sectors such as healthcare, real estate, and home renovation, as well as the impact of AI transformation in its search business, is expected to range from RMB4.806 billion to RMB5.68 billion, down 19-41.1% YoY compared to RMB7.011 billion in the same period last year. The median of RMB5.156 billion also marks a YoY decrease of 26.5%.

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As the democratization of AI technology brought by Deepseek is anticipated to benefit BIDU-SW's AI Cloud in terms of AI training and inference demand, investors will be watching closely for growth in the company's advertising and cloud businesses and the latest management guidance on operations, which will include advertiser budget sentiment, vertical industry performance, search transformation, and AI monetization progress.

Broker | 1Q25 Non-GAAP NP Forecast | YoY Change
Goldman Sachs | RMB5.68 billion | -19.0%
Morgan Stanley | RMB5.43 billion | -22.6%
Haitong Int'l | RMB5.355 billion | -23.6%
Nomura | RMB5.313 billion | -24.2%
Citi | RMB5.098 billion | -27.3%
CLSA | RMB5.074 billion | -27.6%
CCBI | RMB4.886 billion | -30.3%
China Renaissance | RMB5.214 billion | -25.6%
Daiwa | RMB5.008 billion | -28.6%
UBS | RMB4.806 billion | -31.5%
Calculated based on BIDU-SW's 1Q24 non-GAAP net profit of RMB7.011 billion.
(HK stocks quote is delayed for at least 15 mins.Short Selling Data as at 2025-05-16 16:25.)