TENCENT (00700.HK) -3.400 (-0.683%) Short selling $394.78M; Ratio 5.774% is poised to announce its 1Q25 results next Wednesday (14th).According to the forecasts from nine brokers as consolidated by our reporters, TENCENT is expected to benefit from decent performance in its online gaming business (with titles like "Honor of Kings" showing satisfactory growth) and solid advertising growth momentum (steady growth in traffic of Video Accounts and the gradual opening of more ad slots).Related NewsUBS Lists Stocks w/ Highest Net Inflows of Southbound Funds YTD (Table)For 1Q25, TENCENT's non-IFRS net profit is projected to range RMB58.1-64.054 billion, up 15.6-27.4% YoY from RMB50.265 billion in the same period last year. The median of RMB59.551 billion also represents a YoY increase of 18.5%.The market is closely watching TENCENT's progress in 1Q ad tech-driven marketing services revenue, the sustainability of its gaming business growth in 2H, the outlook for fintech business growth, as well as the development and eventual monetization model of its AI agents.Broker │ 1Q25 Non-IFRS NP Forecast │ YoY ChangeNomura │ RMB64.054 billion │ +27.4%Macquarie │ RMB62.1 billion │ +23.5%UBS │ RMB61.402 billion │ +22.2%Guosen Securities │ RMB60.9 billion │ +21.2%Daiwa │ RMB59.551 billion │ +18.5%BOCI │ RMB58.964 billion │ +17.3%Citi │ RMB58.72 billion │ +16.8%Goldman Sachs │ RMB58.717 billion │ +16.8%Jefferies │ RMB58.1 billion │ +15.6%Calculated based on TENCENT's 1Q24 non-IFRS net profit of RMB50.265 billion.(HK stocks quote is delayed for at least 15 mins.Short Selling Data as at 2025-05-09 16:25.)Related NewsCICC: HSI Could Return to 24,000 Lv. Under Optimistic Scenario; Tariff Talks, Domestic Stimulus Clarity Needed for Medium- to Long-Term