Chinese beauty brand MAO GEPING (01318.HK) -2.600 (-2.532%) Short selling $243.35K; Ratio 0.136% made its debut on HK bourse today (10th), becoming an IPO under limelight this year. The prospectus mentioned that the company plans to tap into overseas markets. Song Hongquan, President and General Manager of MAOGEPING’s Brand Business Unit, revealed that earlier research had been conducted in Japan, Vietnam, Singapore, the UK and France, where they communicated with local sales channels, and cooperate with a small number of Vietnamese beauty KOLs on image design and makeup training to promote the brand concept. In the future, cooperation is expected to stretch to the product level.Related NewsJPM: Firms Representing 93% of MSCI Hong Kong Index Mkt Value Report 11%+ Hike in Interim Profits w/ 29 Bps NPM ExpansionMao Geping, the company's founder, chairman and executive director, added that the MAOGEPING brand will introduce its products to the Hong Kong market in July 2024 through a partnership with Sephora, a subsidiary of the LVMH Group. Mao envisioned that Hong Kong will be a window for the company's development of international business. In the future, it will definitely consider setting up research and development centers overseas to develop beauty and skincare products designed for overseas consumption.(HK stocks quote is delayed for at least 15 mins.Short Selling Data as at 2025-09-08 16:25.)