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Douyin E-commerce: 100K+ Merchants' Live Streaming Sales Double YoY During 'Double 11'
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From 9 October to 11 November, the global interest e-commerce model effectively drove new increments in the real economy, according to the 2025 'Douyin Mall Double 11 Good Products Festival' data report.

Sales for 67,000 brands on the platform doubled YoY, while the sales of live streamings for over 100,000 merchants also doubled YoY. Small and medium-sized experts became a backbone force for growth, contributing over 80% of sales in overall expert live commerce.

Related NewsFixed Asset Investment (YTD) YoY for Oct in China is -1.7%, lower than the previous value of -0.5%. The forecast was -0.8%.

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