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MEITUAN-W Plans to Suppress BABA-W's Taobao Instant Commerce: Report
2025-07-16 09:57:14 Amid the fierce competition among food delivery platforms in Mainland China, BABA-W (09988.HK)(BABA.US) reportedly plans to launch a "Super Saturday" promotional event every week for the next 100 days, with management further aiming to stabilize Taobao Instant Commerce at 80 million orders. MEITUAN-W (03690.HK) is reportedly outlining a strategy to suppress Alibaba's Taobao Instant Commerce by ensuring that each subsidy increase does not evidently boost order volume. Meituan had already recruited more riders last week and designed numerous free order coupons for users to pick up their own takeaway, as part of the strategic plan, Chinese media outlet Latepost cited sources as reporting. However, due to Meituan's larger order volume, Meituan is more cautious in following JD-SW (09618.HK) and Taobao's subsidy-driven order volume increases, believing that participating in subsidies would incur higher costs. It is estimated that Meituan will need to add at least RMB15-20 billion in subsidies this year, with claims that the current delivery battle could burn nearly RMB20 billion in just one month, according to long-term observers of Meituan, ~ AASTOCKS Financial News Website: www.aastocks.com | |