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UBS Raises CHINA LIT's TP to HKD52, Expects Short Dramas/ Animated Short Dramas to Contribute RMB100M Profit This Yr
2026-02-16 11:20:19
According to a UBS research report, CHINA LIT (00772.HK) recently issued a profit warning, forecasting a non-IFRS net profit excluding goodwill impairment for 2025 to have reached RMB800-900 million, implying a YoY decline of around 21-30%, worse than the broker's and the market's expectations, primarily due to reduced profits from New Classics Media.

UBS maintains a generally positive view on CHINA LIT's businesses outside of New Classics Media and remains upbeat about the development of the company's short drama and animated short business, which is expected to provide additional growth momentum.

CHINA LIT is aiming for around 200 title releases this year, supporting an over 80% YoY growth in short drama profits by 2026. Currently, short dramas and animated short dramas are estimated to collectively contribute about RMB100 million in profit this year.

UBS has lifted CHINA LIT's target price from HKD50 to HKD52. Continuing to be optimistic about the positive impact of AI on monetization scaling and transaction efficiency, it has also given the company a Buy rating.
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